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Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you’re using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services.
But social media marketing isn’t like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kabani, president of Web marketing firm Marketing Zen and social media expert, teach you the “zen†of social media marketing: how to access all the benefits of social media marketing without the stress!
With a foreword by New York Times bestselling author Chris Brogan, The Zen of Social Media Marketing outlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches you how to use them, step by step. She provides proven strategies for success from the businesses she works with every day, along with shortcuts and tips to help you make the most of your time and energy.
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Unless you’ve been living under a rock, then you know that the economy has been in a rut lately, and getting new legal clients has been rather difficult. A bad economy does not alleviate the need for attorneys, but it does mean that many people are more reluctant to spend what little money they have on legal services. It’s hardly breaking news that finding new clients has gotten harder, but the question is what are you doing about it? How have you redoubled your marketing efforts? It’s not uncommon for law firm clients to tell me that they have no idea where to start with marketing.
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Without further ado, there are many routes you could take to try to drum up more clients for your legal practice. However, using could be the absolute best way to find new clients. SEO is a spectacular way to find new legal clients, but it’s not the only method you should use. I think it’s the best way, but every lawyer should look down multiple avenues for new clients. I think you’ll agree, based on the following reasons, that search engine optimization can really help any law firm:
1. Inbound Marketing: In the marketing industry, there is a common distinction between inbound and outbound marketing. As the more traditional model, outbound marketing often involved targeting one individual or company. The business or marketer will attempt to establish a relationship with that individual or company in order to make a sale. Conversely, when you set up something that anyone could potentially see if they are in the right place at the right time, you are engaging more in inbound marketing. If you see a lot of types of advertising and marketing as fitting into both categories, that’s because they do. Typically, has been outbound and has focused on either a single potential client or a small group of potential clients. SEO is a form of inbound marketing that helps you and your firm target larger groups of potential customers.
2. Efficiency: Let’s be frank – your law firm is your business, and you want to control costs like any other business. Advertising – even in print, but especially on TV – gets very expensive very fast. Don’t read this as meaning that I don’t encourage online advertising. To the contrary, it can be very profitable for your firm. However, SEO is often money better spent. The rankings and traffic that result from good SEO can last for a very long time and can continue to benefit your law firm down the road.
3. Competition: In today’s market, it’s getting harder and harder to differentiate your legal services from those provided by the attorney or lawyer down the street. Many of my clients have found that their businesses are set apart just by the fact that they are at the top of the search engine rankings. Let me reassure you. Although there are attorneys who are ahead of the curve and already use SEO, the number is still small.
I personally know how tough just being a lawyer can be, since I’ve done it for 7 years. However, finding clients doesn’t need to be the most difficult part of your legal practice. Again, I can’t stress enough that SEO is just one of many ways that you could get more clients, but I sincerely believe that it is the best. Given the sheer number of daily searches, it’s no wonder that more businesses and firms are now tapping into that stream of potential customers.
If you want to get started, it probably makes sense to seek the help of a professional, although many SEO tactics can be tackled yourself if you have the time.
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Every business inevitably desires more customers or they would not be in business for too long. So in the case direct mail vs email marketing, which one is best for grabbing the customers attention and driving them to your web site.
Although both techniques have merit it is for one to decide which is most effective to target the ideal customer. To carry out this you will definitely need to consider their age bracket, geographic location, earnings and their requirements. Determining the type of customer you would like to reach will certainly help you decide which method maybe the best.
Regardless of whether you make use of direct mail vs e-mail marketing, when formulating a technique there are actually four thing to consider:
1.What is your offer 2.How relevant is that offer to the audience you want to target 3.Timing 4.What action are you asking your audience to perform
Discussing these principal points be necessary in helping you decide if e-mail marketing or direct mail marketing is actually the best approach for the campaign. Now lets {take a look at|look at exactly what else you ought to consider.
Direct Mail Marketing Direct mail marketing has a tendency to be a costly and time consuming campaign to complete, with present estimates ranging from $1 to $6 each individual depending on the size of the product being sent. Designing, printing and mailing the campaign often takes a number of weeks and the response rate is usually low at around 2 %.
A print campaign like this might be considered environmentally unfriendly in this day and age, with customers regarding it as junk mail. Nonetheless direct mail is wonderful for sending promotional items and getting them right into the hands of the customer. Unlike e-mail marketing which is actually constrained by readily available space and design, direct mail marketing is often colorful, attention grabbing and use as much space as you want to get the message across.
Email Marketing An Email marketing campaign costs significantly less than a direct mail one, usually around $20 – $50 each month to deliver to 1,000 clients. It is a technique that is not just quick to implement but also delivers immediately to a substantial group of targeted customers. Response rates from e-mail range around 40-60 % and it is easy to track the open and response rates providing you the capability to analyze exactly how effective or unsuccessful the campaign has been.
Imagine you are sending out emails 1,000 at a time, then studying the response rates of the first 1,000 sent will certainly grant you time to make improvements before delivering the subsequent campaigns, testing in this manner can lead to even better response rates..
Email marketing can be quick to produce leads and sales as the consumer is currently using their computer or smartphone when they receive the e-mail. They are ready to take immediate action clicking on the links to the web site or product and generating results. However emails are also the preferred forms of communication by spammers which has actually led to an improvement in the efficiency of spam filters.
It is quite often tough to ensure that the campaign make it through the filter and into the customers inbox. The most effective and ethical manner to fight this is to make sure that the customers have actually opted in to receive the emails which with any luck protects against the message from ending up in the junk file. Providing the campaign is attention grabbing will certainly lessen the possibility of the message being erased by the recipient.
Which method wins in the battle? Whilst there isn’t any doubt that e-mail marketing is much cheaper and much faster, many companies would profit from a blended marketing technique, incorporating both strategies. Direct mail marketing isn’t as well-liked as it once was, having said that customers are getting more and more with the rising levels of spam e-mail, so it might yet see a reprieve.
Finding a balance and using a mix between the two techniques is a strong technique that many effective companies implement.
When looking at Direct mail vs Email marketing, don’t forget to consider which will work best for your marketing budget, in addition to which method will grab the attention of your customer. Perfecting how to market your business using these methods can be key to growing your customer base. Next, if you want to discover more ways to help increase customers to your business go now to
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There are many ways to grow your subscriber numbers to your RSS feed, but in most cases these will involve looking for ways to encourage blog visitors to actually sign up to your feed. Here’s an article that looks into how you too can take advantage of a few easy to apply tips to boost your blog’s RSS subscription.
Find an Obvious RSS Feed Image: Have you ever visited a blog where the icon for the RSS feed is tucked away in an obtrusive corner, out of sight? If you want your blog readers to subscribe to your feed you first need to show them where and how they can do it. Some blog readers won’t think to go searching for your subscription icon, especially if they don’t see it right away. Pick a feed icon that is easy to recognize and be sure you position it so people can see it right away. Your placement of the icon shouldn’t compromise the overall design or theme of your blog or make it look ugly in any way. You should also leave the RSS icon in its original orange and not change the shade, as people will identify the orange graphic more easily.
Your Blog Needs Focus: So they can keep updated, more and more people will want to subscribe to your blogs feed as long as your blog stays focused on its topic. If you write about ten different topics on your blog and make it more general, rather than focused, then you’ll find that people are not going to be very inclined to subscribe to your blog because they wouldn’t feel the need to. Keeping your blog content tight and focused will allow you to know exactly what you are giving as well as allowing your readers to know just what they can expect if they subscribe. There’s a great demand for specialized and targeted knowledge today, and through your blog, you can actually give your target audience that. Making your blog focused and less scattered will get more people to subscribe and opt-in, so the time to do that is now.
The Fewer the Steps the Better: Keep the process to subscribe to your blog short and simple, because having to go through too many steps is annoying to most people. Take time to look at things from your readers point of view. Its not a good idea to make them go through several steps or visit a whole new page just so they can subscribe to your blogs feed. Making the process simple and easy to get through is something you should work to achieve.
Increased targeted RSS feed subscribers will be the visible result when anybody with the right level of knowledge applies the tips given above.
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You can get so much recognition for yourself when you successfully launch your own website. Reputations take some real time to build but you will still get noticed if the launch of the website is a success. There are lots of good sites that failed to make a positive impression simply because they didn’t get the launch of their sites right. Taking all of the right steps and being careful about the launch that you are setting up for yourself isn’t everybody’s idea of a great adventure. If you look at it in its core, it isn’t all that hard to do.
There is so much planning and effort that go into the launch but eventually all of that planning and effort are going to be well worth it. Here are a few things that will help you guarantee the successful launch of your website.
One thing that will serve you well is making people in your niche aware of what is just around the corner with your site. There are a number of methods for you to get word to your intended audience. Avoid hyping it too much, but just tell them about the benefits for them. There are concrete reasons why people would want to visit your site, so this is your chance to tell them. Most likely you will need to do this on an ongoing basis, but you cannot string them along too much. Whatever you do, don’t have a countdown timer on your website. Of course, if you want to learn this the hard way, put one up. Perhaps the biggest drawback of the countdown timer is that it puts you in a position to mess up from the very beginning. Besides that, it’s kind of impossible to create and work towards a deadline. This is mostly because there could be huge factors that you don’t get to control. You could wind up depending on a third party to deliver a bigger part of your project. The timer isn’t productive and, for the most part, it just bugs the people who go to the site.
A good launch should never be rushed, keep that in your mind, always. For your launch to be profitable it needs to be properly prepared and that means that you’ve spent enough time ensuring that everything is right. Also, when you’re rushing you might zip through some obvious spelling/grammatical mistakes, or even miss a few bugs on your site. You need to actually test your website and carefully analyze its content to see if there are things that need to be changed or corrected. If you’ve been careful and meticulous in your work, you shouldn’t find any real mistakes. When you go slowly and steadily, you will definitely win the race.
There are millions of websites that launch every day. You find new blogs and sites coming up every now and then, but most of them don’t taste success. The reason for this isn’t all that difficult to suss out: the people who launch them aren’t very serious about what they are doing. They do not focus enough attention on their launch phase and then immediately start complaining about having failed. If you don’t make your launch a success, then how do you expect to put in great effort later on? There are so many things that you need to keep in mind if you want to do a profitable launch of your project; this is just the start of things. So why are you still sitting there? Get out there and start working on the launch of your project!
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