I bought this book for my online marketing course (graduate level) and I found this book a complete disappointment. The book is not in those with a basic knowledge of marketing in general are addressed. Even if you do not have any knowledge in this area, you buy another book. The information in this book is so basic, repetitive and dumbed down that it is difficult to nehmen.

It serious is clear from the start that we as readers are brought into circulation. This is annoying and I lost my confidence in the authors because of this. Not to mention I do not think the examples of the excellent online marketing tactics were very good at all. will for all, the experts are examples of the amazing, this is not the book for Sie.

The book is also poorly edited. The errors are all over the place, and I would like to recommend an editor, the authors. It is difficult, a book too seriously when I’m out errors and mistakes in the book to nehmen.

The repetitive language is highly redundant. You get the same thing over and over again read and wonder if you have lost something, like your place in the book. It is clear that the authors do not have high expectations of her audience, she continued to repeat basic ideas and use overly simplified language. The simplicity of the language is not possible to explain the authors clearly what is essential Internet / computer components, what they do and why they are important for the Vermarktung.

The information in the book is already outdated. I would recommend to find a book that more current information, the authors of this book are mourning the addition of Pop-Up Blocker.

Jay Conrad Levinson, Mitch Meyerson and Mary Eule Scarborough explained, with continued selling Levinson Guerrilla Marketing series, and application of these principles to the Internet. You start by explaining briefly presents the principles for those who have not read, one of the guerrilla marketing books, and then quickly immerse yourself in its numerous applications for marketers trying to make the most of their limited resources on the Internet bekommen.

After to the brief introduction, the authors quickly move into the content of the book and cover many different topics listed in the chapters:
Chapter 1: The Internet: The most powerful guerrilla marketing tool ever geschaffen
Chapter 2: The 12 biggest internet marketing errors – and how to vermeidet
Chapter 3: Guerrilla Web sites: high impact resistance at low Kosten
Chapter 4: Direct Response Marketing: Turning visitors into Kunden
Chapter 5: Guerrilla Communication: E-mail, podcasts and RSS Feeds
Chapter 6: Guerrilla marketing: driving traffic to Your Website
Chapter 7: Guerrilla automation: online systems for easy follow-up
Chapter 8: Guerrilla Multimedia: Use of audio and video for a maximum Wirkung
Chapter 9: Guerrilla Internet Waffen
Chapter 10: The Web 2.0 Guerrilla
Chapter 11: Guerrilla Internet Marketing in Action: Four innovative Kampagnen
Chapter 12: Guerrilla momentum and the power of Volkes

The organization of this book is very intuitive in the sense that it takes the reader from the beginning of the process through Internet-tips to be successful, after you run and how a web page. He begins to explain how to do the basics like choosing your website design and style, choosing a domain name and hosting company, as well as guidance and navigation design tips. It is the easiest way to sell online to describe (through direct response communications) and how your site individually to meet the needs of customers in this area. Another section of the book deals with technologies that could be added to your website and e-mails to your site apart from the rest of the Internet. These things range from audio and video, podcasts and RSS feeds. Another section that I felt was very important, stressed the fact that it is not everything myself as an entrepreneur and sometimes you also need help. He goes through the times when it is to outsource most of the advantages of a guerrilla who work or freelance find. Towards the end of the book he lists over 170 weapons that could use a guerrilla, to help promote their website on the Internet, and this list contains many good ideas that most people just do not think about their own wäre.

There is very little that he was from the other as far as theory is taken. In this book, Levinson looks to OFF to build its already successful guerrilla marketing framework. He takes the reader through a step by step in each of the above issues and helps them understand not only to do what, to be a successful guerrilla marketer, but he helps them understand why they do this. This argument is often supported by statistics and studies about consumers’ tendencies as a user of the Internet, which helps out in the validity of his theories and suggestions for the best approach. He used often to describe examples of how the concepts he was actually in the real business world to read used eingeführt.

Pro ‘s
Easy verstehen
Uses and makes examples of theories in Praxis
Gives sound advice that makes sense and saves it with his Beweisen

Con’s
Can repetitive
Basic in times, additional information may need to umgesetzt

Overall some things into practice, I think this book was reading a very good basis both for the people with an internet venture are interested and those that are already established, but for ways to improve their site while looking to keep costs down. Levinson has obviously a lot of experience with this type of marketing and he makes it easy to understand for people of any level of computer knowledge that he talk about concepts and the application of these concepts. spared this book you time, stress and money, even if it is about marketing Internet, and I recommend them to all interested parties to marketers because draußen.