Discover Improved Site Conversion Rate Using Appropriate Testing
| Posted in List Building
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I latterly relaunched some MCG material which I had purchased and made up into a collection of mementos pieces. I had some carpet left over and redid a collection of frames and that kind of thing, and as an element of that launch I drove traffic to this site and got folk to pre register their interest in owning a bit of the MCG and built up a list that I will market to. There are essentially 3 elements to this site that I tested to boost site conversion rate : strapline, I recorded 3 different videos and actually reworded my opt in pitch 3 other ways with assistance from then.
Then inside Website Optimizer, a Google tool which allows you to actually grab parts of your site and say this is the headline, this is the video, this is the opt in box and segregate those sites and put in three different combinations of each and say three different headlines for , three different videos and three different opt in boxes.
It’ll basically go to the site, just magically pick a combination and say, strap-line A, video A, opt in box An is mixture 1,this title A, video A, opt in box B is mixture two and so on and that kind of stuff. It’ll give you an idea just how that affected it. There was one combo, mixture seven at the bottom that had a conversion rate of 4.85%. Four point 8 5 % of folks that came to that page with that specific mix opted in using seo methods. A different combination from conversion rate experts got a 10.5% opt in rate, so a double conversion rate with a different configuration of title, video and opt in box.
So if I just went and put my website up and by sheer luck or dumb chance or accident and selected a certain combination, I lost 1/2 of the traffic that came to my site that would have been buyers after reading directory maximizer review. So you want to start testing this type of thing. It’s pretty easy to do.
You do not have to do it. You will find people in the Philippines to do it and help you to boost site conversion rate today. You can get your fifteen year old nephew to do it for you. This is reasonably easy to do, or tell your website guy to do it. It’s very easy and it’s all free. Google will give you this for free . They are attempting to make your sites better so the users get a better experience when they come thru your site.
You need to also use Google Analysing. Google actually has a tool that you put some code on your website and it tracks your users experience on your website to boost site conversion rate. So it’s not just you making blind call saying, yes, I don’t truly like pink any longer, I’m going to change the site to orange. It’s actually doing it on real information.
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