Why should you use PLR? Well, it cuts down the time it takes you to produce an article. This can lead to you adding more content to your site more often, which can mean higher search engine placement (since the search engines like continuous fresh content). When you produce more content, people start noticing and you and your site can be seen as experts in your field. All of this can ultimately lead to more sales.

Here are my top tips on using PLR articles:

1. You don’t have to rewrite PLR, but you should to make it more original and to add your keywords. You’ll also want to add any affiliate product links so you can make some money from your articles/blog posts.

2. Before you buy PLR, know what you want to do with it. You don’t want to buy it and store it for a rainy day because you’re going to forget it’s there or feel nagged that you haven’t used it yet. Go looking for PLR with its purpose already in mind. Have a list of your favorite PLR writers so you can check in with them, or better yet, get on their lists as they will automatically inform you of any new PLR they’ve written.

3. Keep in mind you can make your PLR go a long way. A 500-650 word article can be broken up into 2 or 3 smaller articles for your blog or emails.

4. Think about adding to the article. For example, this article you’re reading right now… you can expand on all the numbered points by giving further explanations and/or examples. If you do this, you could end up with a short report, or an article that could be cut into 3 articles.

5. Put lots of white space in your article. Your English teacher might not agree, but shorter paragraphs are king with online marketing. You don’t necessarily have the reader’s attention for very long, so make it easy on their eyes. People want to be informed or entertained in smaller doses, not feel like they’re back in school reading a textbook.

6. Always throw out the original title because other people have the same PLR and won’t bother to change the title. You want to be original. Besides, you need to put your keywords in the title to bring in the traffic.

7. Don’t spend a lot of your time rewriting. If you start with quality PLR, it shouldn’t be a time-sink to rewrite it. The whole reason you’re using PLR is because the research has already been done for you and it’s quicker than writing an article from scratch.

Using PLR can give you an advantage – less work and time involved than writing your own article. It’s also a lot cheaper than hiring a ghostwriter to write your articles or blog posts. The more PLR articles you put to good use, the faster you can grow your Internet business.

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